Check out this article from Forbes...
http://www.forbes.com/sites/harrycampbell/2015/03/24/just-how-far-is-your-uber-driver-willing-to-take-you/?utm_campaign=Forbes&utm_source=TWITTER&utm_medium=social&utm_channel=Technology&linkId=13095562
and this interesting look at Lyft...
http://www.forbes.com/sites/harrycampbell/2015/03/19/has-lyft-actually-overachieved-in-the-war-against-uber/
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